At any time there are thousands of projects live on Kickstarter, and our team is constantly keeping an eye on new launches for those that really stand out. There are many factors that we take into consideration before featuring a project on the homepage or giving it a Project We Love badge. This includes, but is not limited to, a crisp project image with no logos, badges, or text on top, a clear and detailed description that includes a thorough plan for completing your project (more guidance on that here), captivating images or videos, an excited community, and of course, a lot of creativity.
We understand that not receiving a Project We Love badge may be disheartening, especially when you’ve worked so hard. However, it’s important to remember that every project on the site is the product of someone’s time and dedication. Simply having your project live on Kickstarter is a great first step to finding people to support your creative idea.
A Project We Love badge is not the only secret to a project’s success. Sharing your project far and wide within your backer community, encouraging backers to share your project with their own network, and posting regular updates is the best way to find new backers for your project.
In addition to giving some projects a Project We Love badge, we also carefully curate the homepage to highlight great examples of Kickstarter projects. The projects at the very top of the homepage typically are best-of-the-best Projects We Love, but we also use algorithms to surface popular projects, projects your friends have backed and launched, and projects recommended just for you.
Take a look at this blog post for tips on how you can make a great project page, browse through other Projects We Love for inspiration, and check out our newsletter to get an idea of which projects we feature.