You should start planning as soon as you decide you want to run a project. Start by thinking through who your existing fans and contacts are and organizing their information into an actionable contact list, something other project creators have found to be helpful for staying organized ahead of a project’s campaign.
From there, consider how you’ll message each of these unique audiences. Who do you want to reach by email? How will social media messaging come into play? Do you need to plan a press release ahead of time? These are important things to review when organizing your communication plan.
(You might also want to check out our one-sheet on Spreading the Word About Your Kickstarter Project)