You should start planning your promotion strategy as soon as you decide that you want to run a project on Kickstarter!
As a first step, think about who your existing community is—friends, family, social media followers—and organize their information into an actionable contact list. This is something other project creators have found to be helpful for staying organized ahead of their project’s launch.
Next, consider how you’ll message your community. Who do you want to reach by email? How will you use social media? Do you need to plan a press release ahead of time? These are important things to think about when organizing your communication plan.
Check out our one-sheet on Spreading the Word About Your Kickstarter Project for more tips on getting the word out about your upcoming launch.
Don't forget to generate your project's URL before launching too. Once generated, you'll be able to share your project's final URL with any media, or add to any promotional material you have planned ahead of your launch.
Being able to share your project prior to launching is another important step when planning your promotion strategy. After you submit your project for review and you’ve generated your project’s URL, you’ll be given the option to set up a Pre-Launch Page for your project—this can be used to share the vital information necessary to start building up hype. The Pre-Launch Page will also give backers the option to be notified as soon as your project launches. We recommend identifying at least 10 potential backers you can count on to be a part of your project and encouraging them to follow the Pre-Launch Page. That way, they can pledge the second your project goes live and help get your campaign off to a great start!
Read more about how the Pre-Launch Page works here.