Once you’ve planned your promotional efforts for your project, you’ll want to start thinking about how you’ll spread the word. Finding people beyond your immediate circle to share your project can be very helpful in getting the word out.
Start by thinking about who could help amplify your project to your community, such as fans, friends, followers, and draw up a list.
Additionally, you may want to reach out to some press outlets to see if they might be interested in writing about your project. Think about sites that may be relevant to your project. For example, are there any publishing blogs that would be interested in covering your 21st century dystopian romance novel?
Keep in mind, reaching out to small publications, blogs, and local outlets can be just as valuable as larger news sites, where your story might get lost in the shuffle.
Next, think about your messaging. Take some time to think about your communication plan and carefully craft what it is you want to say about your project before approaching anyone on your list.
You can share your project to social channels directly from your project page. Beneath the "Back this project" button, you'll see a link to share it on Facebook, Twitter, through Email, or to embed. The Embed icon ("</>") will give you your project’s short link, as well as a link to embed the project on an external site.
And finally, many creators will be contacted by marketing and promotion services that promise backers. For most projects, these services aren’t necessary. However, if you are considering working with one, make sure to thoroughly research them first.