The Fulfillment dashboard is a tool to help creators track and visualize the fulfillment status of a project after it funds. This feature links to the backer report and reward surveys where, as a creator, you can keep track of fulfillment signals like number of backers, survey response rate, and the rate of rewards sent.
The Fulfillment dashboard also provides a custom overview of important logistical numbers relating to the fulfillment of your project, such as:
- Number of pledges per country for international shipping
- Number of backers per reward tier for budgeting
- Reward item and add-on inventory breakdown for manufacturing
By placing this information side by side on the same dashboard, we hope that this will help you as a creator to get a better idea of your project’s overall fulfillment progress.
Pledge Breakdown
The pledge breakdown at the top of the Fulfillment dashboard will help you to gain a clearer understanding of the final number of backers on your campaign page, and how this relates to fulfillment. You’ll see the total pledges on the campaign, including the number of pledges with rewards and the number of pledges without a reward.
If your campaign had any dropped pledges, a count will appear alongside the other pledge numbers. If there are no dropped pledges however, this information will not be displayed.
Surveys & Rewards Graphs
Survey completion rate
The survey completion visualization shows what percentage of your backers have received and completed a survey - you should aim to reach 100%.
If you’re ready to ship rewards, but still haven’t received survey responses from backers, you can filter these from your backer report. Sort by “Not responded to survey” to message backers directly and follow up.
Rewards fulfillment completion rate
Fulfillment completion shows the percentage of rewards that you have sent to your backers and is directly tied to the “Rewards sent?” column in the backer report - which you must manage manually as you ship rewards. Use the “Rewards sent?” tracking option on the backer report when your shipping process has begun to generate an up-to-date visualization.
If you have already started to ship out rewards, but have not kept track of the “Rewards sent?” on your backer report, the text below the visualization provides a link to the backer report where you can mark specific pledges as “sent”.
Rewards & Fulfillment
The main overview of the Rewards & Fulfillment section shows the percentage of funds raised specifically for shipping. Here, shipping costs collected from pledges with a shipping option are taken into account. For example, if a backer pledges to a $50 reward tier with a $10 shipping fee ($60 total pledge), the $10 shipping fee would count towards the shipping funds that appear in this display.
All displays and charts in this section pull logistical reward data specified when you build out your rewards - shipping funds by country, by rewards tier, and itemization of the reward inventory. The more information included in your reward tiers, including itemization and costs, the more accurate these visualizations will be around fulfillment expenses.
Shipping destinations
This table shows you where your backers are located around the world, and can help you to begin to plan for international fulfillment by specifying collected shipping funds for each country. This feature uses the per-country shipping costs specified per-reward tier when you set up your project.
Please note: If you did not specify shipping fees on a per-country basis on your rewards, this table will be hidden from your Fulfillment dashboard.
Reward tiers
This table shows which reward tiers your backers selected, and provides a better snapshot of what you will need to plan for fulfillment by specifying the number of pledges made under each reward tier, as well as the total amount of shipping funds collected for each tier. This information is also available on the campaign page and backer report.
Reward items
This table helps you to plan how much inventory you’ll need to produce for each unit that will be shipped. This feature uses the reward data you provided in the tier itemization and quantity specifications when creating each reward tier.
Please note: This display will only show for projects that used the reward tier itemization when building the rewards. If you did not specify items when you built your rewards, this table will be hidden from your Fulfillment dashboard.
Add-ons
This table provides information about add-on rewards, including the number of unique backers who selected the add-on and a total count. Please note that this table will only appear if you offered add-ons on your project.