For folks accessing your project via the web, we trigger the following events based on page visit or user action:
Kickstarter pages that trigger marketing integration events
| Meta Pixel | Meta Conversions API | Google Analytics 4 | |
|
Pre-launch: Backer navigates to a pre-launch page on the web or in mobile apps. |
ViewContent | ViewContent | page_view (web), screen_view (mobile) |
| Project: Backer navigates to a Project page on the web or in mobile apps. |
ViewContent | ViewContent | page_view (web), screen_view (mobile) |
| Rewards: A backer clicks on the “Back this project” button and is taken to the Rewards page (web) or is taken to the Rewards carousel (“Back this project” screen on mobile). |
ViewContent | ViewContent | page_view (web), screen_view (mobile) |
| Payments: A backer is going through a checkout flow and on the Pledge Summary page selects the option to Add Payment Info (web) or selects New Payment method option (mobile). |
AddPaymentInfo | AddPaymentInfo | add_payment_info |
| Thanks page: A backer has successfully backed a project and is taken to the Thanks page/screen (web and mobile). |
Purchase | Purchase | Purchase |
Meta/Facebook Event Descriptions
|
Event |
Description |
Event Properties |
| ViewContent | ViewContent is defined as a view of your project page, rewards selection page, or pre-launch page that is being tracked. |
content_ids, content_category, content_name, content_type, contents, currency, value |
| AddPaymentInfo | When payment information is selected or a new payment method is added. |
content_category, content_ids, contents, currency, value |
| Purchase | The completion of a purchase, usually signified by receiving order or purchase confirmation, or a transaction receipt. For example, landing on a Thank You or confirmation page. |
content_ids, content_name, content_type, contents, currency, num_items, value |
Google Analytics Event Descriptions
| Event | Description | Properties |
| add_payment_info | A user adds payment info during checkout. |
currency, value, items |
| Purchase | A backer successfully completes a pledge. |
currency, transaction_id, value, shipping (optional parameter), items |
| page_view | A pageview is defined as a view of your project page, rewards selection page, or pre-launch page that is being tracked by the Analytics tracking code. If a user clicks reload after reaching your project page or pre-launch page, this is counted as an additional pageview. If a user navigates to a different page and then returns to your project page or pre-launch page, a second pageview is recorded as well. |
page_location (page URL), page_referrer (previous page URL) |
| screen_view | firebase_screen, firebase_previous_screen |
Further reading:
How do I track my project’s conversion rate?