Rewards are typically items created as a result of running a successful Kickstarter project (a copy of the album, a print from the collection) or more experiential rewards (visits to the set, a private cooking class). Your reward idea doesn’t necessarily need to be a physical item. However, rewards should aim to bring backers closer to your project. You know better than anyone what your community wants, think of things that would get you excited to back a project.
Reward ideas can vary so long as your reward idea fits into Our Rules, which include a list of prohibited items and subject matter, and can be set for any pledge amount up to the maximum pledge value.
What are add-ons?
Add-ons are optional rewards that give backers the possibility to easily select additional items that perhaps were not included as part of the main reward tier they selected. You may wish to offer add-ons that complement the main reward, such as a movie poster, game expansion pack, or a copy of one of your earlier publications.
We find it’s best when add-ons are items that are already part of your creative project, or inventory you already have on hand. Try to keep your add-ons connected to the project you’re bringing to life.
And remember, commit to what you can successfully execute. Don’t create add-ons for the sake of it, only to discover later that you’re overcommitted.