When building the rewards for your project, you can set the availability based on time, quantity, and audience. By limiting the audience of a reward tier to select backers only, you will be creating a Secret Reward. This reward tier could be for folks who follow you on social media, subscribe to your Patreon, or those who have supported you on Kickstarter since the start.
To set a reward as a Secret Reward, simply choose “Select backers only (Secret Reward)” for 'Audience' under the ‘Availability’ section when creating the reward. After the reward has been saved, you can go ahead and share the link provided for that reward with your backers. When your project is live, those backers can then use that private link to access and pledge to the Secret Reward. This reward won’t be visible to anyone accessing your project page without that link.
What can Secret Rewards be used for?
Secret Rewards can be used to offer a special reward to only a select group of people. You may want to create a reward tier for your social media followers or newsletter subscribers, or as a special bulk reward tier for retail backers.
Can I add a Secret Reward to my Late Pledges or Kickstarter Pledge Manager?
At this time, Secret Rewards can only be made available while a campaign is live. Secret Rewards cannot be added to the Kickstarter Pledge Manager or offered as a Late Pledge reward.
Can I set an add-on to be a Secret Reward?
For now, it’s only possible to set a reward tier to be a Secret Reward.
Is it possible to change the availability of a Secret Reward?
Once a reward is created as a Secret Reward it won’t be possible to change this. Instead, we recommend duplicating the reward and making sure the availability settings for the new reward are set to “All backers”.
Will backers with one Secret Reward link be able to access all Secret Rewards?
No, each Secret Reward will have a unique link. If your project features multiple Secret Rewards, backers will only be able to see the reward that is associated with the unique link they have received.
Please note: Backers will need to be logged in to their Kickstarter account in order to view and pledge to a Secret Reward.