After visiting your project page backers should have a clear sense of:
- Your budget, and how you plan to use your funds.
- Your story. Let your backers know what brought you to Kickstarter.
- The progress you’ve made so far. How far along is your project?
- How you plan on doing so
- What it is you are trying to create
The more information you share, the more confident your backers will be in pledging to your project.
You can find more information on how to get your project featured here.