After visiting your project page backers should have a clear sense of:
- Your budget, and how you plan to use your funds.
- Your story. Let your backers know what brought you to Kickstarter.
- The progress you’ve made so far. How far along is your project?
- How you plan on doing so
- What it is you are trying to create
The more information you share, the more confident your backers will be in pledging to your project.