Enabling custom referral tags will allow you to see which external sites brought backers to your project page, as well as the number of successful backings generated from a particular link.
You can set up your referral tags in your Creator Dashboard. Once you’ve customized the name of a referral tag (ex: Facebook campaign, Twitter campaign, etc.), you’ll be given a unique URL to use for sharing your project. Referral tag results will then be displayed on your dashboard to include the number of pledges generated, % of total funds accounted for, and total amount pledged.
Please note that link clicks are not included in these results (if you're interested in this data, we would recommend setting up Google Analytics for your project).