Many backers are rallying around their friends' projects. Some are supporting a new effort from someone they've long admired. Some are just inspired by a new idea, while others are motivated to pledge by a project's rewards — a copy of what's being produced, a limited edition, or a custom experience related to the project.
Backing a project is more than just pledging funds to a creator and is unlike purchasing items from a shop. It's pledging your support to a creative idea that you want to see exist in the world.