It depends. Kickstarter is first and foremost on the side of creative work and the humans behind that work. You can use generative AI in your project, but you will need to tell backers how, and it cannot be the main source of your creative work. Projects that build AI technology, and Design and Technology projects, have a few additional requirements. Details about this can be found below.
Disclosing generative AI in your project and in your rewards
While building your project, you will be asked two simple yes/no questions:
Does your campaign page contain any generative AI?
Will your final project contain any generative AI?
If you answer yes to either, you will be asked to explain how generative AI was used. Be specific about which parts of your campaign page or rewards use AI, and how. Your response is required whenever you answer yes.
Your disclosure will appear on your project page with one of the following statements, along with your explanation:
“I am using generative AI content on my campaign page”
“I plan to use generative AI content in my project”
You can see how your disclosure will appear in your project preview before you launch, so you can check it before backers do.
Excessive AI is against the rules
Disclosing your use of generative AI does not mean your project is allowed. Projects must be rooted in original, human-led creative work. Projects that rely excessively on generative AI, where AI output makes up most of the work or replaces the creator’s own creative contribution, are not allowed on Kickstarter. This applies to both your campaign page and your final project.
If our Trust & Safety team determines that a project relies too heavily on generative AI, the project may be declined or, if it has already launched, suspended. Being clear and specific in your disclosure helps us review your project quickly.
Some AI projects are out of scope
Kickstarter does not allow projects that create AI companions if they:
Offer romantic or sexual companionship, or,
Primarily advertise to children, or to parents or guardians of children.
Design and technology projects must show a real prototype
Projects in Design and Technology must include a video of a real prototype of the product being made. The prototype video must be available to all backers throughout the campaign. Generative AI video, renderings, or simulations can’t stand in for a real prototype.
Note that all projects remain subject to all other rules applicable to Kickstarter projects, including those involving claims of copyright infringement.