A vanity URL is a personalized URL for your Kickstarter account. Instead of a series of numbers (e.g., /profile/1234567890), your profile can be recognized with a name or word of your choosing (e.g., /profile/ralphwiggum). If you'd like to create one, you can do so on your profile page.
As a project creator, you also have the option to create a vanity URL for your Kickstarter account while in project build. This can be found under the People section of project build.
Setting a vanity URL prior to launching your project will change your project’s URL. Instead of the default series of numbers (e.g., /projects/1234567890/project-title), the URL will include your chosen name or word (e.g., /projects/ralphwiggum/project-title).
Interested in getting your project’s final URL before launching? Visit this article.