For folks accessing your project via the web, we trigger the following events based on page visit or user action:
Kickstarter pages that trigger marketing integration events
Pre-launch: Backer navigates to a pre-launch page on the web or in mobile apps. | ViewContent | ViewContent | page_view (web), screen_view (mobile) |
Pre-launch: Backer clicks 'Notify me on launch'. | Lead | ||
Project: Backer navigates to a Project page on the web or in mobile apps. | ViewContent | ViewContent | page_view (web), screen_view (mobile) |
Checkout: A backer clicks on the “Back this project” button and is taken to the reward selection step of the checkout page. | InitiateCheckout | InitiateCheckout | page_view (web), screen_view (mobile) |
Payments: A backer is going through a checkout flow and on the Pledge Summary page selects the option to Add Payment Info (web) or selects New Payment method option (mobile). | AddPaymentInfo | AddPaymentInfo | add_payment_info |
Thanks page: A backer has successfully backed a project and is taken to the Thanks page/screen (web and mobile). | Purchase | Purchase | Purchase |
Meta/Facebook Event Descriptions
Event | Description | Event Properties |
ViewContent is defined as a view of your project page, rewards selection page, or pre-launch page that is being tracked. | content_ids, content_category, content_name, content_type, contents, currency, value | |
When a signup is submitted. | currency, value | |
When payment information is selected or a new payment method is added. | content_category, content_ids, contents, currency, value | |
The completion of a purchase, usually signified by receiving order or purchase confirmation, or a transaction receipt. For example, landing on a Thank You or confirmation page. | content_ids, content_name, content_type, contents, currency, num_items, value |
Google Analytics Event Descriptions
Event | Description | Properties |
A user adds payment info during checkout. | currency, value, items | |
A backer successfully completes a pledge. | currency, transaction_id, value, shipping (optional parameter), items | |
page_view | A pageview is defined as a view of your project page, rewards selection page, or pre-launch page that is being tracked by the Analytics tracking code. If a user clicks reload after reaching your project page or pre-launch page, this is counted as an additional pageview. If a user navigates to a different page and then returns to your project page or pre-launch page, a second pageview is recorded as well. | page_location (page URL), page_referrer (previous page URL) |
screen_view | firebase_screen, firebase_previous_screen |
Further reading:
How do I track my project’s conversion rate?