Every project that launches on Kickstarter can be found in the Recently Launched section. Your project will also appear in the Popular section of its corresponding category and subcategory, as well as the Currently Funding section of your city.
Lots of people who come to Kickstarter browse around and look for projects, but keep in mind that when it comes to getting new backers, getting the word out through your own networks is the most effective. See our section on Promoting Your Project for more info!