The estimated delivery date is intended to set expectations for backers on when they will receive rewards. Setbacks are possible with any project — creative ones especially. When the unforeseen occurs, creators are expected to post a project update explaining the situation. Sharing the story, speed bumps and all, is part of the Kickstarter experience.
Creators can also keep their backers informed on the status of their reward with the ‘Status’ column of the backer report. In the event that fulfillment is delayed, creators can choose ”Delayed” from the dropdown menu for all backers that are still waiting for their reward. This can then be updated to “In progress” or “Shipped” when things are back on track.
Creators who are honest and transparent will find backers to be far more forgiving. We’ve all felt the urge to avoid things when we feel bad about them, but leaving backers in the dark makes them assume the worst. It not only reflects badly on the project, it’s disrespectful to the support that community has given and to other Kickstarter creators. Regular communication is a must.