We select certain Projects We Love to include in the homepage rotation. From that homepage rotation, we’ll choose a single project to feature as our Project of the Day for all categories (there’s also a specialized Project of the Day per category).
We put a lot of care into selecting these projects, focusing on the same qualities we do for Projects We Love. Because the homepage is the first thing people see when they visit Kickstarter.com, we aim to have it populated with projects that are great examples of Kickstarter projects.
The homepage also features popular projects and projects your friends have backed and launched. These projects determined by algorithms that are constantly updating to reflect all project activity on the site.
Check out this blog post for tips on how you can make a great project page and have a good chance of being featured!