Once you’ve drawn up your press list and planned your promotional efforts, you’ll want to line up press outlets that might be interested in your project. Think about sites that could help amplify your project to your community. If you’re running an electronic music project, what sites did you visit to find your favorite new act? Are there any publishing blogs that would cover your 21st century dystopian romance novel?
Reaching out to small publications, blogs, and local outlets can be just as valuable as a larger news sites, where your story might get lost in the shuffle.