When a project launches on Kickstarter a majority of the initial funding typically comes from the creator’s existing networks. This will be your friends, family, fans, co-workers, and people you’re connected to through your extended network. If people in your network like your project, they'll spread the word to their friends, and so on.
Press, blogs, online communities (forums, message boards, Facebook groups), and Kickstarter itself are also big sources of traffic and pledges. The Creative Independent put together a helpful guide to getting press for your creative work.
Social media is another important tool for spreading the word about your project, make sure to check out our tools to help you promote your project on social.