A project is a finite work with a clear goal that you’d like to bring to life. Think albums, books, or films.
The funding goal is the amount of money that a creator needs to complete their project.
Funding on Kickstarter is all-or-nothing. No one will be charged for a pledge towards a project unless it reaches its funding goal. This way, creators always have the budget they scoped out before moving forward.
A creator is the person or team behind the project idea, working to bring it to life.
Backers are folks who pledge money to join creators in bringing projects to life. Kickstarter is not a store, backers support a creative process.
Rewards are a creator's chance to share a piece of their project with their backer community. Typically, these are one-of-a-kind experiences, limited editions, or copies of the creative work being produced.
If you want to know more about how it works, try browsing around and looking at some of the projects on the site — you can start here. If you’re curious about starting a project, our Creator Handbook can give you a great overview. Check out Our Rules for more information.